Chris's Forester Column: October 2009
'The Heat is On!' by Chris Wooldridge of
Judge a Shop by its Shelf in Bid to Win Climate War
Why do environmentalists give supermarkets a hard time? Well, much of the reason lies with retailers' bold claims that they are in the fight against climate change while what actually appears on their shelves contradicts this. ......(more)
The
I was at the Gloucester Countdown to Copenhagen Rally last Saturday, October 17. One of the speakers, Stroud-based environmental economist Molly Scott Cato, gave me a new phrase, 'cognitive dissonance'. Cognitive dissonance is the uncomfortable feeling caused by holding two contradictory ideas simultaneously. For example, although most of us desire a low-carbon life, it's often easier and cheaper to do otherwise so the high cost of train journeys encourages car and plane use.
I believe we need much bigger financial incentives before we see a large scale movement from high to low-carbon lifestyles. Last Saturday, however, the half-hourly, comfortable and punctual Newent/Gloucester bus service was perfect for me and my fellow passengers.
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